[Press Release April 2008] Industry Leaders Embrace the Booming Automotive Electronics Market at With exceptional growth potential in the automotive electronics sector in southern China and a successful debut last year, Automotive Electronics South China (AE) has generated a lot of interest from industry leaders and will take centre stage once again at the Shenzhen Convention & Exhibition Centre from 26 -29 August 2008. As the buzz about the show begins to grow, a particular coupe this year is the inclusion of a further industry leader. This year, internationally renowned one-source supplier of interconnect products, Molex, will join AE 2008 for the first time. Mark Rettig, Director of Global Marketing at Molex is looking forward to the event. "China is a fast growing market for the global automotive electronics industry. Molex recognizes this growth and has increased our investment and commitment here. We have chosen AE as one of our marketing platforms in the region to showcase our capabilities and to increase our customer base," he says. With forecasters predicting that by 2015, electronic contents will account for 40 percent of the cost of a typical mid-sized car, Mr. Rettig's choice is wise. These electronics are being developed to meet the growing demands and expectations of customers, suggesting that innovation in automotive electronics technology is key to the booming passenger car market. Top industry professionals are now hotly demanding a suitable platform to allow them to keep abreast of the competition. "This exhibition will help us to source our sub-components and create a global benchmark," says Cyril Bourguignon, Industrial and Quality Manager for Valeo Engine Cooling, "by seeing the latest technologies, we can easily apply them to our R&D projects. Thanks to carmakers' feedback, we will be in a leading position for quick introductions in our range." Mr. Bourguignon is one member of an advisory panel, comprised of prominent industry members, which has been formed especially to offer expertise and support to AE. The panel also includes Markus Gentzsch, System Engineering Manager at Continental (formerly Siemens VDO), Ms. Jiang Xiaohong, Purchasing Manager at Honda Moto, Mr. Hou Chaochuan, Director of Manufacturing at Hangsheng Electronics, Mr. Zhao Qiming Head of Manufacturing and Technology at Hyundai Mobis and Mr. Wang Ping, Plant Manager at BYD Auto. Mr. Gentzsch explains why the exhibition is important to leading global players like Continental. "'Thinking Global and Acting Local' means that we have to closely see and evaluate all potentials that are coming from the local markets," he offers, "we have a strong focus on market requirements and market solutions. That is why this exhibition is important for us. With a serious approach and effort in the organization of this exhibition, the result should be interesting." It is clear from all these comments that many companies are anxious to keep a close eye on the Chinese automotive electronics market. Worldwide demand for cars has been greatly boosted by the massive Chinese consumer boom so the Chinese market is consequently setting the pace of demand for automotive electronics. In fact, a report from the China Center for Information Industry Development Consulting reveals that growth in China's automotive electronics sector outstrips growth in the passenger car segment as a whole. Already worth approximately US$14.46 billion, the market is expected to top US$31.6 billion by 2011. Companies set to enter the market may be interested to know that power control systems and chassis control & safety systems were the top two applications in this market, followed by vehicle body electronics and in-board electronics. Now, a significant increase in demand for in-car infotainment products is expected. Many Japanese companies, including Clarion, Pioneer, Kenwood and Panasonic, have set the benchmarks for manufacturing and distribution of automotive infotainment parts in China. Next-generation power-train systems and safety control sophistication have increased demand for higher performance processor and memory capabilities. Other safety demands, such as lane departure warning systems, are driving up the sensor business and there is a growing demand for actuators in comfort and convenience systems, including climate control and seating, and for new developments like active steering and adaptive headlamp control systems. AE South China 2008 will give visitors a full picture into all these trends. It provides the whole automotive electronics industry chain a platform with the latest products and technologies, ranging from IC design technologies, automotive electronics components to accessories. It is a meeting place for buyers and suppliers of the automotive industry to gather market information and exchange technology know-how to enhance business competitiveness. Held in conjunction with NEPCON, EMT South China and Assembly Technology Expo China, the four exhibitions make up a mega event regularly attracting around 32,000 visitors by providing buyers with a one-stop shop for all their electronic manufacturing needs. Further information can be found at www.ae-china.com. Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 500 events serves 47 industry sectors, including: Aerospace & aviation, automobiles, building & construction, electronics, energy, engineering, entertainment, environment, food & hospitality, gifts, healthcare, IT, jewellery, life sciences & pharmaceuticals, property, manufacturing, medical education, packaging & converting, printing & visual communication, security, sports & recreation, travel. Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field. Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2006, Reed Elsevier made adjusted profit before taxation of £1,052 million on turnover of £5,398 million. www.reedexpo.com For press information, please contact For sales information, please contact |
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