The foremost exhibition for the South China' s automotive electronics industry, Automotive Electronics South China 2007 (AE South China 2007), lived up to its expectation when it welcomed 4,755 trade and professional visitors at the Shenzhen Convention and Exhibition Centre from 28-31 August 2007.

Taking place in the hub of the Asian automotive market and position alongside three major industrial events including NEPCON South China - the meeting point for the SMT industry; EMT South China - business platform for electronics manufacturing technology; and ATE China - Assembly Technology Expo, AE South China sets to become the leading and most important platform for the automotive electronics industry players. The 4 leading events saw a total of 25,127 trade visitors over the 4-day duration. Visitors were treated to the wide array of exhibits from a total of 650 exhibitors from 22 countries.

AE South China 2007 saw strong support from the South China's automotive industry. Exhibitors were extremely pleased to see strong delegation visits from top companies in the automotive industry such as Siemens VDO, Omron, Toyota, Sanyo, BYD Auto, Hangsheng and Dongfeng Auto. Together, these 53 companies brought together 120 important decision makers such as General Manager, Purchasing Managers, Production and Manufacturing Managers, Design and Product Development Engineers, Quality Assurors, Technical Professionals in attending the event.

Sun Liang of Siemens VDO, Product Investment Management Department commented that he was able to see a wide range of exhibits during his visit and hope that Automotive Electronics South China will continue to grow and provide an even wider range of exhibits in future. His comments were echoed by Qiu Haiying, Automotive Electronics Department of BYD Auto who also find her visit rewarding and look forward to his visit the event again next year.

A special highlight of the exhibition was the 1-day conference which was co-organized by Reed Exhibitions China and the Hong Kong Society of Automotive Engineers. Focusing on the latest technology and quality issues and providing solutions for the automotive industry, the conference attracted close to 60 delegates. The conference was proudly sponsored by one of the Automotive Electronics leader, Renesas. Mr Yang Zhengrong of Renesas presented a paper on car information system technology and solutions. Other esteemed speakers included Prof. Wolfgang Wagner, the GM of VDA-Quality Management Center, Dr. Jack Xu of Hong Kong Automotive Parts and Accessory Systems and Prof. Xu Guoqing, Associate Director of CAS/CUHK Shenzhen Institute of Advanced Integration Technology.

Exhibi tor s we r e happy and pl eas ed to acknowledge the successful debut of AE South China 2007. They were confident that AE South China will adhere to its objectives of being an important platform for buyers of the South China region to source for their products. As such, many responded by reserving bigger space for AE South China 2008. This is definitely a big boost of confidence for the organizer as it develops AE South China to be a one-stop sourcing platform for latest product information and cutting-edge technology.

AE South China 2008 will be held at the Shenzhen Convention and Exhibition Centre from 27- 30 August 2008.

More information can be found at www.ae-china.com

Guangzhou SANYO Car Electronics Co., Ltd.
Senior Engineer, Production & Technology Dept.
Peng Wu
I attended this kind of show almost every year, in respect of presence technology, the presentation of automatic testing button impressed me most, and it was very advanced in technology. It was largescaled in whole and orderly, I will surely attend next year.

Siemens VDO Electric Motor Co., Ltd.
Product Manager, Product Investment & Management Dept.
Wang Jia
I learned a lot though it was my first time to attend this event. I was extremely interested in electric motor and Yamaha mechanical man, and I hope there will be more exhibitions regarding automotive electronics next year. I will attend this show next year.

Guangzhou Automobile Group Co., Ltd.
Engineer, Automotive Engineering Institute Chassis Dept.
Xu Wei
It was my first time to attend. The testing technology of inspection system on-spot gave me deep impression. Compared to other similar events, this event was highly comprehensive, providing more and better opportunity for us to choose various businesses.

Guangzhou Honda Motor Co., Ltd.
Manager, Purchasing Dept.
Tian Qiong
After invited by the sponsor through calls, our company organized us to attend this Expo. I was very satisfied with this show. The products I concerned impressed me deeply. I'm expected highly for the next automobile electronics expo and hope more contents of auto speed limiting and electric motor will be added into next show.

Tronifer (HK) Ltd. Matthew Lau Managing Director We benefited from participating in AE South China and have consistently joined the show for two years and will pay more attention for its development in the future. We will be back next year.		EPP Heinrich Stenger CEO We are very pleased with the exhibition, especially the quality of buyers that have visited the event. We have met many good buyers and made many good contact and sales leads in South China market.
SAE-HK Simon Leung President SAE-HK is proud to support AE South China 2007 which will provide the entire automotive industry chain an effective international platform for networking and conducting business meeting. We are also proud to co-organize the Conference and drew to a success finale.		APAS Dr. Tony Lee CEO I am certain that all exhibitors and visitors will find the show a worthwhile exhibition to attend which showcasing the latest technologies in automotive electronics industry.

AE South China 2007 Key Delegates Review

Reed Exhibitions is a world-leading organizer of trade and public shows with a portfolio of over 460 events, serving 49 industries in 18 key sectors and in 34 countries throughout the Americas, Europe, the Middle East and Asia Pacific. Core sectors include aerospace, electronics, entertainment, hospitality, IT & communications, leisure, manufacturing, marketing and business services, publishing, retail and travel among others. For more information about Reed Exhibitions, please visit our website at www. reedexpo.com.cn. 

Contact us today to reserve the best location!

For China and other countries contact:
Reed Exhibitions Shanghai Branch
Mr. Dylan Lu,
Tel: 86-21-5153-5122
Fax: 86-21-5153-5249
Email: dylan.Lu@reedexpo.com.cn

Hong Kong
S.A.R. and Singapore Reed Exhibitions Ltd.
Ms. Shermen Ho
Tel: 852-2965-1668
Fax: 852-2824-0178
Email: Shermen.ho@reedexpo.com. hk

Taiwan
Province WES Worldwide Expo Services Ltd.
Ms. Irene Liu
Tel: 886-2-2552-0880
Fax: 886-2-2552-0881
Email: Irene_liu @wesexpo.com.tw

Japan
Reed Exhibitions International Sales Group Japan
Ms. Takako Nakazono
Tel: 81-3-5575-7510
Fax: 81-3-5575-0440
Email: t.nakazono@reedbusiness. jp

Appeal Inc.
Mr. Kenichi Takefusa
Tel: 81-3-5958-3530
Fax: 81-3-5958-3550
Eamil: takefusa@muj.biglobe.ne.jp

United States
Reed Exhibitions International Sales Group
Mr. Geoff Sauer
Tel: 1-203-840-6227
Fax: 1-203-840-9227
Email: gsauer@reedexpo.com

Germany
Reed Exhibitions
Ms. Kathrin Hansen
Tel: 49-211-55-62-81
Fax: 49-211-55-62-31
Email:kathrin.hansen@reedexpo.de

United Kingdom
Reed Exhibitions- International Sales Group
Mr. Nick Dugdale-Moore
Tel: 44-20-8910-7196
Fax: 44-20-8910-7749
Email: nick. dugdalemoore@reedexpo.co.uk

AE South China 2008 August 26-29, 2008 Shenzhen Convention and Exhibition Center